Marketing • Public Relations • DIGITAL
Brand Identity & Strategy
You can’t grow your business without a clear identity and messaging. It’s our job to research, analyze, and build a story brand that ultimately represents your brand’s philosophy and voice, and can be integrated throughout all communication channels. Building a story brand will transform the way you speak about who you are, what you do, and the unique value you bring to your clients and customers. A strong brand takes your product or service and gives it emotion, connection, and heart.
Media Buying
The only way advertisements generate revenue is if people see them. And not only that, the right people have to see them, at the right time. That’s where media buying comes in. Like all other types of marketing and advertising, media buying is unproductive without a well-defined target audience. We bring vast historical knowledge when selecting the appropriate media, negotiating the most efficient rates, and quality added value that boosts your message with essential reach and frequency.
Multimedia Creative
Design & Production
We bring your brand to life through memorable, attention-grabbing creative for all forms of media such as TV, radio, print, and outdoor. From concept development, copywriting and creative design, to field direction and post-production, we’re your highly-skilled team that caters to all of your multimedia needs.
Website & Logo Design
Your company’s logo and website are your very first impression. Effective design should be clear, aesthetically pleasing, navigationally friendly, and brand cohesive. We create an ideal interactive experience with a customized introduction to your business, that ultimately builds trust and connects with your audience converting each user experience into a call-to-action.
Social media platforms have tremendous power when it comes to increasing brand awareness, driving website traffic and generating sales. Social media also promotes engagement around your brand and creates a sense of community. A strong presence across social media platforms, gives your brand an opportunity to be discovered by future customers. Our strategy is to publish relevant content that your targeted audience likes, at the right time and frequency.
Online reputation management is an area of digital marketing that should be taken seriously. Unfortunately, all it takes is one dissatisfied customer to negatively impact your brand’s online reputation. Our ORM team will help repair and mitigate damage from negative reviews and build an automated system to help drive and manage new reviews that are both positive and truthful. We believe in hanging your digital shingle the way it deserves to be hung.
Social Media & Online
Reputation Management
Search Engine Marketing
Creating and managing an effective web marketing strategy requires experience and constant attention to each campaign and to the rapidly changing SEM landscape. Our goal is to increase our client’s online visibility and improve the likelihood a potential new customer will make contact. As experienced web marketers, we know there isn’t a “one size fits all” solution to accomplish online visibility and lead generation. Every campaign starts with an extensive amount of industry market research. Once our research is complete, we execute a customized plan that is specific to our client’s business.
Public Relations
Building brand awareness among your target audiences can add wings to your company’s vision. Every journalist, editor, and blogger are unique, and we approach each in a strategic, personalized, and stimulating manner to create powerful exposure. We shape, connect, and solidify your social presence, growing your number of brand ambassadors, and thus incremental sales, through positive buzz, whether it be business-to-business to disseminating a press release to our media partners.
